eBay opens QR code-powered shop in the UK

Today, it is reported that one of the
world’s best online store, eBay has expanded its platform to the UK. The
e-commerce site has introduced a brick and mortar concept store in
Wolverhampton in the UK. Initially, the company is making a one-month
long retail experiment. In which, it will allow 40 small and local
businesses to present their wares.
The company will also offer a series of
free and interactive workshops. Earlier, the company has opened pop-ups
but this is the first time, it has expanded a brick and mortar concepts
in the UK. The mean reason behind it is to test the collaboration
between both physical and online retailers.
Additionally, users can make purchases
by scanning the QR code instead of exchanging cash for goods. The users
can not carry out purchased products with them instead the products will
be delivered to them. Use of QR code will help eBay in tracking traffic
metrics as well as sales. Through this, the company will judge how to
run physical stores with online sales.
Vice President of eBay in the UK, Rob
Hattrell said, The shop will “explore how stores of the future could
combine technology with that vital human connection to powerful effect —
whatever the size of the business,”
In the last year, the e-commerce site
signed a partnership contract with Wolverhampton. After a lot of
research, the company figured out that numerous small businesses in the
UK do not have an online presence. And, almost 70% of them have no plans
in accessing online platforms for their sales. It is to be noted that
Amazon experiments cashless models and physical stores already. Now, it
is time for eBay to step forward in the same direction.
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